Presence in ChatGPT
Presence in Gemini
Presence in Perplexity
Google AI Overviews
Microsoft Copilot
Brand citations and recommendations
GEO Avannubo
Visibility in AI search engines
We optimise your company’s digital presence so AI platforms such as ChatGPT, Gemini and Perplexity identify it, cite it as a source and recommend it to potential customers.
What is GEO?
GEO (Generative Engine Optimization) involves analysing and optimising a website so the business appears in AI-powered search engines
Visibility in AI-generated answers
A new search channel
Users increasingly turn to assistants such as ChatGPT, Gemini or Perplexity, as well as Google’s AI summaries, to answer questions and compare providers. Unlike traditional search engines, these tools do not display a list of results: they produce a single answer mentioning a small number of companies.
Our aim is to increase your company’s presence in AI answers.
GEO brings together the technical, content and reputation work needed for AI models to access your company’s information, interpret it correctly and consider it a reliable source. This allows your brand to be cited and recommended in the answers your customers consult.
SEO + GEO
SEO positions you in search engines; GEO helps you appear in AI engines’ answers. Both are essential in the new search landscape.
SEO
Users search on Google, compare results and reach your website through a link. SEO develops your pages’ visibility to attract relevant visitors. When a search is answered by AI, that journey can change: appearing in traditional results does not ensure your brand will be cited in that answer.
Organic search rankings
Content aligned with search intent
Architecture and technical optimisation
Authority and relevant links
Traffic and conversion measurement
GEO
Users ask an AI engine a question and receive an answer combining information from different sources. GEO aims to make your company’s information accessible, understandable and reliable, increasing the chances of your brand being mentioned or linked to so users can learn more on your website.
Clear, easy-to-interpret content
Useful answers to your customers’ questions
Consistent, verifiable brand information
Tracking AI mentions and citations
Visibility beyond the results list
+ VisibilityOn Google and in AI answers.
+ OpportunitiesConnect with people looking for your services.
SEO + GEO, a new search paradigm
Avannubo offers a combined strategy
SEO builds a foundation of useful content, technical accessibility and authority. GEO complements that work by focusing on how AI engines interpret and cite your information. We combine both approaches to improve your Google presence and increase the chances of your brand appearing in the answers your potential customers consult.
GEO services
Solutions tailored to each customer’s needs and starting point.
AI visibility audit
Analysis of your brand’s current presence in AI assistants.
- Representative industry queries in ChatGPT, Gemini and Perplexity.
- Comparison of mentions against competitors.
- Identification of the sources used by AI.
Technical optimisation
A website that AI models can access and understand.
- AI crawler access configuration.
- Structured data implementation (Schema.org).
- Performance, indexing and the llms.txt file.
AI-optimised content
Content designed to be used as a source.
- Clear answers to your customers’ questions.
- Service pages, FAQs and structured guides.
- Up-to-date information and first-party data.
Brand entity
A digital identity.
- Consistent data across your website, profiles and directories.
- Google Business Profile and industry listing optimisation.
- Presence in reference sources.
Authority and reputation
Improving your brand’s reputation and trust.
- Relationships with digital press and industry media.
- Review and case study management.
- Acquiring quality links and mentions.
Monitoring and reporting
Continuous results monitoring.
- Monitoring mentions in the leading AI assistants.
- Measuring traffic from AI.
- Monthly report with recommendations.
Avannubo GEO methodology
Assessment
We assess your website’s SEO and current visibility in AI assistants. We review technical aspects, content and brand mentions to identify opportunities for improvement.
Strategy
We define priority queries for your industry and an SEO + GEO action plan. We prioritise actions according to your objectives, audience and business’s starting point.
Implementation
Our web development and digital marketing teams implement technical and content improvements. We optimise the website’s structure and the clarity of its information to make it easier to interpret.
Authority
We strengthen your brand’s reputation in directories, industry media and reference sources. We work on information consistency and the mentions that help build trust.
Measurement and improvement
Every month, we analyse your brand mentions, cited sources and traffic from AI. We use this data to adjust the strategy and define the next improvement actions.
GEO Avannubo
Interested in greater AI visibility?
Why Avannubo?
Your technology partner, including in AI search.
Comprehensive service
Web development, digital marketing and IT systems from one provider, with a coordinated strategy.
Technical expertise
Our experience in IT services enables us to handle the technical aspects of GEO with confidence.
Personal service
Approachable support and solutions tailored to each customer’s needs.
Experience and trust
Serving businesses since 2005, with ISO 9001, ISO 27001 and ENS certifications.
FAQs
We answer your questions about GEO, AI search positioning and your company’s visibility.
What is GEO and how does it help a business?
GEO (Generative Engine Optimization) brings together actions designed to improve a brand’s presence in AI engines’ answers. It addresses website accessibility, content clarity and company information to increase the likelihood of being mentioned or cited when a potential customer searches for solutions related to its services.
What is the difference between SEO and GEO?
SEO improves your website’s visibility in search results. GEO focuses on mentions, citations and links within AI-generated answers. They share a foundation of useful content, technical accessibility and trust. At Avannubo, we combine both approaches to develop your company’s presence across different search journeys.
How can my company appear in ChatGPT, Gemini or Perplexity?
The first step is to review how your brand appears in queries relevant to your industry and which sources are cited. We then work on content, crawler access and the consistency of your company information on your website and external sources. Each platform uses its own systems: these actions aim to improve your chances of appearing, without guaranteeing a mention in every answer.
Does GEO replace traditional SEO?
No. An accessible website with useful content and a sound structure remains essential. GEO complements that work by analysing AI answers and tracking your brand mentions. SEO best practices still apply to Google Search’s AI features, with no specific additional technical requirements.
What does Avannubo’s GEO service include?
We tailor the service to each company’s starting point. It can include an AI visibility audit, technical review, content optimisation, brand entity consistency, reputation work and results monitoring. We define priorities and coordinate our web development and digital marketing teams within an SEO + GEO plan.
Do I need a new website to work on GEO?
Not necessarily. We first assess whether your website supports the technical and content improvements needed. In many projects, we can work with the existing site, reorganising information, expanding service pages and removing access barriers. We only propose a redesign when the website’s limitations justify it.
How long does a GEO strategy take to deliver results?
There is no fixed timeframe. It depends on your website’s condition, competition, the queries analysed and how each platform discovers and selects sources. We establish a baseline and review progress monthly to identify changes, evaluate actions and adjust priorities. We do not promise guaranteed rankings or recommendations.
How are GEO results measured?
We compare your brand’s presence across a defined set of queries, recording mentions, cited sources and links to your website. We also analyse identifiable traffic from AI assistants and attributable conversions. We repeat checks because answers can vary and the source of every visit cannot always be identified accurately.
How much does a GEO service cost?
The quote depends on your website’s size and condition, competition in your industry, the content required and the scope of monitoring. At Avannubo, we assess your situation and define a proposal with the project’s actions and priorities. You can request a quote to receive a proposal tailored to your business.
