Optimise your website so Google can understand and assess every page.
We work on every internal element of your website to improve its relevance, structure and search rankings. We analyse its content and technical foundations to build a solid SEO base that is ready to grow.
Build your website’s authority and stand out from your competitors.
Search rankings do not depend solely on what happens on your website. We develop its external presence and authority to strengthen search engines’ trust in your domain and increase its visibility.
SEO gets you into Google; GEO gets you into the answer.
More and more users now turn to artificial intelligence tools to find information, compare options and get recommendations without visiting multiple websites. Ranking in traditional search engines is therefore no longer enough: it is also important to build a digital presence that AI systems can understand, put into context and cite.
If you are not in the answer, you do not exist.
We make your website visible when your customers ask the leading AI engines questions. We work on your website’s structure, content and authority signals to help AI systems understand your information, consider it relevant and use it as a source in their answers.
SEO
Users search on Google and find your website. If they ask an AI instead, they no longer visit Google and your website never appears.
SEO + GEO
AI engines cite you directly in their answers and customers visit your website
From a Google click to an AI answer
Search behaviour is changing: users no longer simply click through a list of links; they also receive direct answers generated by artificial intelligence.
It is not SEO or GEO: it is both together.
SEO remains the foundation: without organic rankings, there is no authority or search positioning. GEO is the next layer, optimising your website to be cited in AI engines’ answers while remaining visible on Google.
While SEO builds medium- and long-term results, Google Ads puts your business in front of users who are already looking for products or services like yours. We design and optimise campaigns to generate qualified traffic and business opportunities from the outset, with thorough planning and structure to ensure your success.
Planning: every decision backed by data.
Relevant searches based on your industry, objectives and user intent.
Clear messages that connect with your audience’s needs.
Audiences and criteria for reaching the most relevant users.
Investment aligned with your objectives, monitored and optimised.
The most effective way to grow your business and increase its visibility
A campaign does not end at launch. We continuously analyse its performance to identify what works, find opportunities for improvement and adjust investment based on the results.
Smart campaigns that attract qualified traffic
Properly scaled SEM is the most efficient way to attract customers and maximise return on investment. At Avannubo, we provide continuous optimisation and tracking to measure everything and attribute every euro accurately.
We bring social media and email marketing together in a single communications strategy. We plan content, campaigns and retention activities to maintain a consistent, relevant presence across every channel.
Content that strengthens your brand and connects with your audience
We create and manage content tailored to each platform, maintaining an editorial and visual approach consistent with your brand identity.
Content creation: assets tailored to the format, language and characteristics of each social network.
Planning and design: an editorial calendar and designs aligned with your visual identity.
Results analysis: keep track of reach, engagement and community growth.
Continuous optimisation: a strategy adjusted to data and audience behaviour.
Relevant messages, sent at the right time
We design email marketing campaigns and automations to maintain customer relationships, generate opportunities and support customers throughout their decision-making process.
Audience segmentation: messages based on profiles, interests and behaviour.
Responsive design: attractive emails that look great on any device.
Automations: welcome, follow-up, retention and win-back workflows.
Measurement and analysis: opens, clicks and conversions to optimise every campaign.
The visual and strategic foundation of your communication
We define the elements that give your brand its personality and establish clear guidelines to maintain consistent communication across every channel.
Visual identity: logo, colour palette, typography and graphic elements.
Positioning and communication: an identity aligned with your value proposition and objectives.
Brand guidelines: rules for applying your identity consistently.
Channel adaptation: your identity in every format and touchpoint.
Banners, social media and advertising campaigns tailored to each channel.
We create digital assets designed to capture attention and communicate your message clearly. We design banners, social media creatives, ads and other digital formats, adapting to each platform’s requirements and characteristics.
Everything you need to present your business professionally.
We design posters, flyers, dossiers, catalogues, sales presentations and corporate documentation, always maintaining your brand’s visual identity and paying attention to every detail for professional, consistent communication.
Visual materials that help you present, communicate and stand out.
We design corporate presentations, promotional materials and graphics for events, trade shows and sales activities. We create visually appealing, functional assets that reinforce your message and help communicate it effectively.
One consistent identity across all your materials, channels and touchpoints.
We apply your visual identity consistently across every asset and format, making your brand recognisable wherever it appears. Colours, typography, composition and graphic elements work together to build a strong, professional image.
GEO is a term used to describe actions aimed at improving how a brand appears in answers from AI search engines and assistants. It includes useful content, verifiable information and technical accessibility. It shares many practices with SEO, and results vary across platforms. Avannubo integrates these actions into its digital visibility strategy without guaranteeing recommendations or citations.
Publishing clear, up-to-date and verifiable information about your services, making content accessible and maintaining consistent company details can help. Relevant third-party references can also aid discovery. Each platform chooses its own sources and answers: no action guarantees a recommendation. Measuring representative queries, citations and visits helps assess results.
llms.txt is a proposed Markdown file intended to guide AI tools’ access to website content. It does not replace the sitemap, robots.txt or page content, and it is not a general ranking requirement. Google states that its search engine does not use these special files for its generative features. Whether to implement it should be assessed according to the intended tools.
Structured data describe entities and content in a machine-readable format, such as JSON-LD using Schema.org vocabulary. They can identify an organisation, product or article and must match the visible information. They help systems interpret content and, where a supported feature exists, can enable certain presentations. They do not guarantee better rankings, rich results or citations in AI tools.
On-page SEO addresses internal aspects such as content, titles, structure and links between pages. Off-page SEO focuses on external signals, such as relevant mentions and links from other websites. The strategy needs a sound technical foundation and should be tailored to the competition and objectives. Avannubo assesses which actions can bring the most value to each project.
Google Ads can help promote services, validate demand or attract traffic with purchase intent. Profitability depends on margins, competition, the landing page and conversion tracking. Running ads does not guarantee sales from day one. Avannubo plans and optimises campaigns according to the budget and commercial objectives.
SEO aims to improve visibility in search engines; GEO refers to presence in AI-generated answers. Both can involve work on content, crawling and information consistency. There is no automatic link between an organic ranking and a citation in an answer. The strategy should measure traffic, enquiries and business-relevant mentions separately.
First, distinguish between a URL that is not indexed and one that ranks well below the top results. Possible causes include access problems, noindex instructions, incorrect canonicals or content that offers little value or is similar to other pages. Google Search Console helps investigate this. A slow website is not automatically excluded from the index, and blocking crawling does not remove an indexed URL.
The cost depends on the website’s condition, competition, markets and the amount of technical and editorial work required. Objectives, deliverables, monitoring and budget should be defined before starting. Avannubo analyses the site and its context to prepare a proposal. No fee guarantees a specific ranking or a given number of customers.
Google Ads lets you buy traffic while a campaign is active; SEO develops organic visibility and takes time to build. Neither guarantees customers, and results depend on the offer, website and sales follow-up. The right combination depends on budget, margins and demand. Avannubo plans actions around the business’s priorities.